Less an event than a ritual—the Concorso d’Eleganza Villa d’Este is an annual celebration of automotive design and technology history, characterized by timeless elegance and style. Between the grand hotel façade, manicured gravel and the picturesque Lake Como, the most spectacular cars of the past and present once again took center stage this year—classics of past decades as well as design visions for the automotive future.
This year, particular attention was given to three world premieres from BMW: Among them, the new BMW M2 CS—a further performance-enhanced version of the compact sports car with 530 hp (pictured below with BMW M designer Oliver Heilmer).
BMW Motorrad presented the Concept RR, an enormously expressive preview of the next generation of RR Superbike models, as well as the BMW Concept Speedtop—a coupé limited to 70 units with references to the tradition of the Shooting Brake (read more here).
While those three BMW innovations looked to the more or less distant future, an impressive variety of historic vehicles once again delighted visitors and judges alike this year. In the end, the coveted »Trofeo BMW Group — Best of Show« award went to an Alfa Romeo Tipo B (P3) from 1934—a vehicle that still stands for the highest Italian design elegance and outstanding technology today.
The public prize »Trofea Coppa d’Oro Villa d’Este« was awarded to a BMW 507 from 1957—a roadster that is one of the brand’s most influential icons.
The Concorso d’Eleganza Villa d’Este as a stage for past, present and future concepts—in 2025, the western shore of Lake Como once again demonstrated how elegantly different eras and design approaches can come together in a common setting. [Ed.]
Chapter TV Video | Editing Lisa Cassao | Music: Music by Bensound.com/free-music-for-videos, Artist: Benjamin Tissot, License code: EE9AJQ8KUX6FIRQ3 | © CHAPTER TV 2025
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