Out now: Chapter XI — »Tastemakers«

A look into the new issue – Winter 2024/25

Chapter Magazine, The Design Magazine, Tastemakers, Sophie Buhai

The new issue of Chapter XI—titled »Tastemakers«—is dedicated to creatives from a wide range of (design) disciplines who have made their mark through their courage and innovative spirit—based on the conviction that this thing called »good taste« is something timeless that goes beyond temporary popularity and low-threshold accessibility.

Sophie Buhai, the object designer portrayed in the cover story, can certainly be described as such a style-defining figure, whose designs, which borrow from surrealism and classical modernism, also reinterpret the sometimes dusty perception of classic jewelry. In an interview with Chapter Creative Director Dzenana Mujadzic, Sophie Buhai discusses the omnipresent design aspect and the always artistic view of the jewelry she designs, away from diamonds & co.

The chief designers of the most influential German automotive brands can of course also be described as tastemakers of an entire industry, and in some cases even beyond. In an exclusive interview with Senior Editor Sarah Wetzlmayr, Adrian van Hooydonk (BMW), Gorden Wagener (Mercedes-Benz), Michael Mauer (Porsche) and Massimo Frascella (Audi) are confident that the pioneering role of German automotive design can be successfully defended in the future: With bold concepts and a commitment to reduction and clarity in design, supported by an even stronger emphasis on the respective characteristic, prestigious brand identity.

Author and watch expert Max Monte explores the obvious question of why there are so few well-known watch designers compared to other design-heavy industries and what importance is attached to design in general? We spoke to leading figures from renowned luxury watch manufacturers to find out.

If this issue deals with the current and future role of style-setting pioneers in design, art and culture, then there is of course no way around the currently unavoidable topic of AI. »Do we still need such brilliant individuals«, asks our author Lutz Fügener in his essay and attests that what will count now more than ever is the ability to make judgments based on one’s own feelings, the art of conducting, the visionary and the original.

The renowned design studios Necchi Architecture, Minimal Designs and EBUR as well as the London design gallery Béton Brut, in conversation with and curated by Chapter Creative Director Dzenana Mujadzic, provide possible answers to the eternal question of whether there is such a thing as good taste, and if so, how one would define it.

This and much more now in Chapter XI — »Tastemakers«.

THE CURRENT ISSUE IS AVAILABLE IN GERMANY, AUSTRIA AND SWITZERLAND IN BOOK — AND MAGAZINE STORES AS WELL AS DIRECTLY VIA ORDER IN OUR ONLINESTORE. AS ALWAYS, CHAPTER IS ALSO AVAILABLE AT COUNTLESS DISTRIBUTION PARTNERS FROM THE LUXURY HOTEL INDUSTRY, AIRPORT LOUNGES, GALLERIES AND SHOWROOMS.