Together with furnishing brand West Elm, designer and interior stylist Colin King has created objects whose sophisticated fusion of form and material guarantee a harmonious interior design.
Renowned home furnishing brand West Elm is known for its designs that elegantly balance aesthetics, quality and everyday practicality. However, the first collection now unveiled, co-designed with Colin King, precedes years of partnership. »I’ve been working closely with West Elm for over four years and we’ve collaborated on over a dozen photo shoots across the U.S. – from Sea Ranch to Miami to Tucson. The creation of a product line felt like the natural evolution of this behind-the-scenes partnership. It aims to share our creative synergy with the world«, King says of their collaboration, which is most notable for demonstrating a deep appreciation for materials, craftsmanship and aesthetic detail.
Inspired by nature and the fascinating play of light and shadow, the new 40-piece collection ranges from simple boxes that serve as pedestals for beloved mementos to sculptural lighting elements that not only impress with their unconventional finish and shape, but also always bear Colin King’s unmistakable stylistic signature.
»Everything is connected, but has its own identity«, Colin King says about his design philosophy, which is unmistakably reflected in the collection. The combination of natural materials such as woven rattan and travertine paired with timeless silhouettes perfectly embodies West Elm’s great demand for simple, good design.
The collection is a tribute to the art of arranging. When asked what makes a perfect space for King, he gives an almost unexpected answer: »I like clutter. The best spaces look authentic and unaffected. The authenticity, I think, is the magic. As Charles Rennie Mackintosh once said: There is hope in honest error, none in the icy perfections of the mere stylist«. [SL]
