{"id":10025336,"date":"2026-09-18T13:49:47","date_gmt":"2026-09-18T12:49:47","guid":{"rendered":"https:\/\/chapter.digital\/object-characters\/"},"modified":"2026-09-18T14:09:48","modified_gmt":"2026-09-18T13:09:48","slug":"object-characters","status":"publish","type":"post","link":"https:\/\/chapter.digital\/en\/object-characters\/","title":{"rendered":"An Object\u2019s Character"},"content":{"rendered":"<p class=\"chapter_credits\">Interview Dzenana MUJADZIC<\/p>\n<p class=\"chapter_anleser\">With his project \u00bb<a class=\"decorated-link\" href=\"https:\/\/www.instagram.com\/_ocu_lus_\/\" target=\"_new\" rel=\"noopener\" data-start=\"18\" data-end=\"64\">Oculus<\/a>\u00ab, London-based set designer and design dealer Alfie di Trolio brings together pieces in which idiosyncratic forms of decorative <a class=\"decorated-link\" href=\"https:\/\/chapter.digital\/design-ebur-design-studio\/\" rel=\"noopener\" data-start=\"193\" data-end=\"216\">culture<\/a> meet his personal passion for collecting. The furniture and objects do not conform to clich\u00e9d notions of so-called \u00bb<a class=\"decorated-link\" href=\"https:\/\/chapter.digital\/die-evolution-des-guten-geschmacks\/\" rel=\"noopener\" data-start=\"333\" data-end=\"359\">good taste<\/a>\u00ab, but instead become vessels of <a class=\"decorated-link\" href=\"https:\/\/chapter.digital\/art-kuenstlerin-eloise-hess-fotografie-erinnerung\/\" rel=\"noopener\" data-start=\"392\" data-end=\"414\">memory<\/a> and surfaces for personal projection. In conversation with Chapter, di Trolio speaks about \u00bbOculus\u00ab as a project situated between showroom and living space, the role of intuition and imagination, and his fascination with pieces that subvert convention.<\/p>\n<p class=\"PDq2pG_selectionAnchorContainer chapter_interview\" dir=\"auto\" data-start=\"0\" data-end=\"322\"><em>Chapter<\/em>\u00a0 Many of the objects you source seem to carry a certain mystery\u2014not only in terms of provenance, but also in the way they suggest unknown lives, makers, and intentions. What makes an object compelling to you precisely because it resists conventional categories, including ideas of \u00bbgood taste\u00ab or refinement?<\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"324\" data-end=\"1052\"><em>Alfie di Trolio<\/em>\u00a0 A lamp can illuminate a space or a chair can offer a surface to sit on, but I find myself asking more of these items. I want them to surprise and delight and challenge and bring a smile to my face or even make me question if they\u2019re ugly to look at. I like the idea of skirting around comfortable good taste. I often find myself imagining what\u2019s going through the mind of a maker that led them to make a piece that\u2019s really pushing the form or the surface or the scale or the use of decoration. Sometimes I think the objects that get me most excited seem to have come into existence purely for the pleasure in the making process, maybe with only a secondary thought to being a functional object out in the world.<\/p>\n<p dir=\"auto\" data-start=\"324\" data-end=\"1052\"><img decoding=\"async\" class=\" wp-image-10025319 aligncenter\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-363x500.jpeg\" alt=\"London showroom \u00bbOculus\u00ab by set designer and design dealer Alfie di Trolio featuring curated furniture, design objects, and decorative art.\" width=\"1278\" height=\"1760\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-363x500.jpeg 363w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-73x100.jpeg 73w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-770x1061.jpeg 770w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-743x1024.jpeg 743w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-1115x1536.jpeg 1115w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-1486x2048.jpeg 1486w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-464x639.jpeg 464w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-941x1297.jpeg 941w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2.jpeg 1500w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-1320x1819.jpeg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic2-1149x1583.jpeg 1149w\" sizes=\"(max-width: 1278px) 100vw, 1278px\" \/><\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"1054\" data-end=\"1211\"><em>Chapter<\/em>\u00a0 \u00a0What has shaped your understanding of shape, form, and material most deeply\u2014formal training, looking, handling objects, or simply living with them?<\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"1213\" data-end=\"2038\"><em>Alfie di Trolio<\/em>\u00a0 It\u2019s difficult for me to pin down an answer to that question. I\u2019d say I\u2019ve been a natural collector and editor of objects for as long as I can remember, gathering stones and pebbles and shells and leaves as a kid, which I still do now. Growing up, we\u2019d spend summers in Italy visiting family and I remember the feeling of a certain worn-down table outside a bar that was there year after year, I remember the smell of overripe melons, the patterns of the block paving on the streets, the feeling of pushing through beaded curtains that hung over doorways, the icy cold water that poured out of drinking fountains on scorching afternoons in dusty towns. All these details and sensations lodged in my memory and taught me to pay lots of attention to details that enhance the experience of an object or a moment.<\/p>\n<p dir=\"auto\" data-start=\"1213\" data-end=\"2038\"><img decoding=\"async\" class=\" wp-image-10025321 aligncenter\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-400x500.jpg\" alt=\"London showroom \u00bbOculus\u00ab by set designer and design dealer Alfie di Trolio featuring curated furniture, design objects, and decorative art.\" width=\"1410\" height=\"1763\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-400x500.jpg 400w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-80x100.jpg 80w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-770x963.jpg 770w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-819x1024.jpg 819w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-1229x1536.jpg 1229w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3.jpg 1500w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-464x580.jpg 464w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-941x1176.jpg 941w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-1320x1650.jpg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic3-1149x1436.jpg 1149w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"2040\" data-end=\"2362\">I search for objects daily, and I think there\u2019s lots of value in looking at huge numbers of objects each day. One becomes familiar with certain characteristics, shapes, styles, material combinations, that come up often, which I think helps to bring clarity around exceptional pieces that really stand out and feel special.<\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"2364\" data-end=\"2530\"><em>Chapter<\/em>\u00a0 There is a strong narrative quality to the objects you source, and each piece invites speculation. Do you think storytelling is part of your role as a dealer?<\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"2532\" data-end=\"3188\"><em>Alfie di Trolio<\/em>\u00a0 Storytelling and imagination are very important. I\u2019d like to think that the pieces I find can spark memories or the imagination in some way. I select objects for \u00bbOculus\u00ab through frames of reference from history and myths and folk tales and nature. I guess these motifs can feel very connecting and universal, but can also feel very personal. I want \u00bbOculus\u00ab to feel like a total world where every object from the banal to the indulgent gets the chance to be the most special version of itself. The objects I select should feel like they\u2019re connected to each other in some way, all contributing to this wide-ranging but somehow cohesive output.<\/p>\n<p dir=\"auto\" data-start=\"2532\" data-end=\"3188\"><img decoding=\"async\" class=\" wp-image-10025327 aligncenter\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-323x500.jpg\" alt=\"London showroom \u00bbOculus\u00ab by set designer and design dealer Alfie di Trolio featuring curated furniture, design objects, and decorative art.\" width=\"1174\" height=\"1817\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-323x500.jpg 323w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-65x100.jpg 65w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-770x1191.jpg 770w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-662x1024.jpg 662w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-993x1536.jpg 993w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-1324x2048.jpg 1324w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-464x718.jpg 464w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-941x1456.jpg 941w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6.jpg 1500w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-1320x2042.jpg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic6-1149x1778.jpg 1149w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"3190\" data-end=\"3570\"><em>Chapter<\/em>\u00a0 As a set designer, your work often creates quiet, highly composed atmospheres, while your furniture dealing is shaped by more exuberant, decorative, and unruly objects, creating an almost surreal world of its own. How do these contrasting modes inform each other, and has moving between staged images and lived objects changed the way you think about actual living spaces?<\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"3572\" data-end=\"4581\" data-is-last-node=\"\" data-is-only-node=\"\"><em>Alfie di Trolio<\/em>\u00a0 Working as a set designer commercially and editorially for still life photography, one of the most powerful tools I have available is the ability of objects to describe a time and place and mood. They\u2019re in service of the overall story, and very often a client\u2019s product. With \u00bbOculus\u00ab I can indulge in objects with a more boisterous tone of voice and a more commanding presence. I want them to feel heady and fantastical.<\/p>\n<p dir=\"auto\" data-start=\"3572\" data-end=\"4581\" data-is-last-node=\"\" data-is-only-node=\"\"><img decoding=\"async\" class=\" wp-image-10025331 aligncenter\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-347x500.jpg\" alt=\"London showroom \u00bbOculus\u00ab by set designer and design dealer Alfie di Trolio featuring curated furniture, design objects, and decorative art.\" width=\"1253\" height=\"1806\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-347x500.jpg 347w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-69x100.jpg 69w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-770x1109.jpg 770w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-711x1024.jpg 711w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-1066x1536.jpg 1066w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-1422x2048.jpg 1422w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-464x668.jpg 464w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-941x1356.jpg 941w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8.jpg 1500w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-1320x1902.jpg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2026\/09\/chapter-magazine-oculus-london-photography-richard-round-turner-dzenana-mujadzic8-1149x1655.jpg 1149w\" sizes=\"(max-width: 1253px) 100vw, 1253px\" \/><\/p>\n<p class=\"chapter_interview\" dir=\"auto\" data-start=\"3572\" data-end=\"4581\" data-is-last-node=\"\" data-is-only-node=\"\">There\u2019s something intuitive in how these two outputs developed, maybe it\u2019s two sides of my character antagonising each other. I\u2019ve enjoyed the process of honing these styles and seeing how far they could be pushed apart from each other. My personal living space is a perfectly chaotic live\/work warehouse, with set pieces and props and \u00bbOculus\u00ab pieces jostling for space. There\u2019s some magic in living among all of these pieces. I don\u2019t know if I\u2019d recommend this way of living to everyone, but it certainly feeds my hunger to have intriguing objects around me at all times.<\/p>\n<p class=\"chapter_credits\" dir=\"auto\" data-start=\"3572\" data-end=\"4581\" data-is-last-node=\"\" data-is-only-node=\"\">FIRST PUBLISHED IN <a href=\"https:\/\/chapter.digital\/chapter-magazine-xii-jil-sander\/\" target=\"_blank\" rel=\"noopener\">CHAPTER \u2116XIV \u00bbIN DIALOGUE\u00ab<\/a> \u2014 SUMMER 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interview Dzenana MUJADZIC With his project \u00bbOculus\u00ab, London-based set designer and design dealer Alfie di Trolio brings together pieces in which idiosyncratic forms of decorative culture meet his personal passion for collecting. The furniture and objects do not conform to clich\u00e9d notions of so-called \u00bbgood taste\u00ab, but instead become vessels of memory and surfaces for personal projection. In conversation with Chapter, di Trolio speaks about \u00bbOculus\u00ab as a project situated between showroom and living space, the role of intuition and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10025330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[336,337,409],"tags":[379,340,346],"class_list":["post-10025336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-carousel","category-design","tag-automotive-design-en","tag-interieur-design-en","tag-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts\/10025336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/comments?post=10025336"}],"version-history":[{"count":4,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts\/10025336\/revisions"}],"predecessor-version":[{"id":10025340,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts\/10025336\/revisions\/10025340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/media\/10025330"}],"wp:attachment":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/media?parent=10025336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/categories?post=10025336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/tags?post=10025336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}