{"id":10019129,"date":"2025-03-14T15:19:14","date_gmt":"2025-03-14T14:19:14","guid":{"rendered":"https:\/\/chapter.digital\/design-language\/"},"modified":"2025-03-14T15:25:48","modified_gmt":"2025-03-14T14:25:48","slug":"design-language","status":"publish","type":"post","link":"https:\/\/chapter.digital\/en\/design-language\/","title":{"rendered":"Design language"},"content":{"rendered":"<p class=\"chapter_credits\">Text Dzenana MUJADZIC<\/p>\n<p class=\"chapter_anleser\">At first glance, the name of the contemporary design gallery B\u00e9ton Brut in London gives a static impression, but it actually stands for an imperfect rawness that serves as a symbolic starting point for founder Sophie Pearce, from which she brings spaces into clear form and function with intention and instinct\u2014one of the most important pillars of her approach.<\/p>\n<p class=\"chapter_interview\"><em>Chapter<\/em> What are the origins of B\u00e9ton Brut, and how has the gallery&#8217;s philosophy evolved since its founding in 2013?<\/p>\n<p class=\"chapter_interview\"><em>Sophie Pearce<\/em> I co-founded B\u00e9ton Brut in 2013 with a desire to present vintage in a way that felt fresh and intentional. Over a decade ago we were at the peak of midcentury mania\u2014lots of teak and rosewood\u2014and that kind of offering had become intrinsically linked with the image of a \u00bbvintage dealer\u00ab. Though I also started with modernism, I was trying to buy pieces around its margins\u2014Dutch De Stijl, Finnish modern\u2014and curate them in a unified aesthetic more akin to a fashion brand. As such, as my tastes evolve and the subgenres I collect have changed, the brand remains recognizably \u00bbB\u00e9ton Brut\u00ab. So while I now have works of 1930s functionalism and art deco intermixing with 1970s Italian and 1980s French design, there are key aesthetic signatures that endure: Sculptural silhouettes, a balance of rational and organic, with interplays in texture and scale, set in a monochromatic palette.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-10019114 alignnone\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-333x500.jpeg\" alt=\"\" width=\"497\" height=\"747\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-333x500.jpeg 333w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-769x1154.jpeg 769w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-1149x1724.jpeg 1149w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-67x100.jpeg 67w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-1024x1536.jpeg 1024w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-1365x2048.jpeg 1365w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-672x1008.jpeg 672w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16-1320x1980.jpeg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-16.jpeg 1500w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/> <img decoding=\"async\" class=\" wp-image-10019116 alignnone\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-333x500.jpeg\" alt=\"\" width=\"497\" height=\"746\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-333x500.jpeg 333w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-769x1154.jpeg 769w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-1149x1724.jpeg 1149w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-683x1024.jpeg 683w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-67x100.jpeg 67w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-1024x1536.jpeg 1024w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-1365x2048.jpeg 1365w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-672x1008.jpeg 672w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21-1320x1980.jpeg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-21.jpeg 1500w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p class=\"chapter_interview\"><em>Chapter<\/em> In what ways does the name \u00bbB\u00e9ton Brut\u00ab reflect its curation and aesthetics?<\/p>\n<p class=\"chapter_interview\"><em>Sophie Pearce<\/em> B\u00e9ton Brut comes from the concrete finish used in modernist architecture. It is left \u00bbunfinished\u00ab after it&#8217;s cast, so there are seams in the surface from the formwork. It feels representative of the collection somehow\u2014rational and honest, with this sense of organicism and past life. We wanted a strong name that gave a nod to the vintage side of the business, but didn&#8217;t limit us to it because we are also a contemporary design gallery and offer prop hire. In the broadest sense, our aesthetic will always be informed by the principles of modernism. While I seek patina, I&#8217;m fundamentally drawn to clean and streamlined forms, strong geometries, neutral shades and of course function.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10019122\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-333x500.jpeg\" alt=\"\" width=\"497\" height=\"746\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-333x500.jpeg 333w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-769x1153.jpeg 769w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-1149x1723.jpeg 1149w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-683x1024.jpeg 683w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-67x100.jpeg 67w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-1024x1536.jpeg 1024w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-1366x2048.jpeg 1366w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-672x1008.jpeg 672w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35-1320x1979.jpeg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-35.jpeg 1500w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-10019118\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-333x500.jpeg\" alt=\"\" width=\"497\" height=\"746\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-333x500.jpeg 333w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-769x1154.jpeg 769w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-1149x1724.jpeg 1149w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-683x1024.jpeg 683w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-67x100.jpeg 67w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-1024x1536.jpeg 1024w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-1365x2048.jpeg 1365w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-672x1008.jpeg 672w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25-1320x1980.jpeg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-25.jpeg 1500w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p class=\"chapter_interview\"><em>Chapter<\/em> In your opinion, what makes a space interesting?<\/p>\n<p class=\"chapter_interview\"><em>Sophie Pearce<\/em> Fundamentally I think it&#8217;s about contrast and a curiosity for unexpected combinations. There are so many ways to approach this as a concept. Plays on scale\u2014so thinking about something quite oversized or totemic versus a really precious small piece or a fine detail. You can think about lightness versus darkness, and the way a piece can shift in spirit based on the way it&#8217;s lit or what other tones are nearby. Contrasting textures is often a good place to start. There&#8217;s so much richness in the juxtaposition of a long-pile mohair with, say, a pale gloss lacquer or paper lamp. Patina is often a shortcut to interest. The accumulated character of a piece over time can act as a wonderful anchor for a scheme or bring another dimension to something that&#8217;s otherwise quite muted or rationalist.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-10019126 aligncenter\" src=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-500x334.jpeg\" alt=\"\" width=\"1466\" height=\"979\" srcset=\"https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-500x334.jpeg 500w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-769x513.jpeg 769w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-1149x767.jpeg 1149w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-1024x683.jpeg 1024w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-100x67.jpeg 100w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-1155x770.jpeg 1155w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-672x448.jpeg 672w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39-1320x881.jpeg 1320w, https:\/\/chapter.digital\/wp-content\/uploads\/2025\/03\/Beton-Brut_Editorial_24.09_Credit-Thea-Lovstad-39.jpeg 1500w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/><\/p>\n<p class=\"chapter_interview\"><em>Chapter<\/em> How would you describe your own taste and what role does instinct play in forming such a thing as \u00bbpersonal taste\u00ab?<\/p>\n<p class=\"chapter_interview\"><em>Sophie Pearce<\/em> In the simplest terms I&#8217;m particularly drawn by strong sculptural forms, which are often grounded in minimalism. Though I don&#8217;t restrict the collection to modernism as a design movement or fixed era, it&#8217;s definitely rooted in those guiding principles. Instinct has always been a key tenet of my approach. Instinct is taste. Generally, I&#8217;m an \u00bbask questions later\u00ab kind of dealer. If I see something I love, that I would present in my real or imagined home, then my boxes are ticked. I then go down the rabbit hole, finding out everything I can about the piece and designer. I also think instinct comes from accumulation. A steady accumulation of visual references in your mind&#8217;s eye over time that drive your autonomic response to a work in the future. Taste is therefore having eyes on things, again and again.<\/p>\n<p class=\"chapter_credits\">FIRST PUBLISHED IN CHAPTER \u2116XI \u00bbTASTEMAKERS\u00ab \u2014 WINTER 2024\/25<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Text Dzenana MUJADZIC At first glance, the name of the contemporary design gallery B\u00e9ton Brut in London gives a static impression, but it actually stands for an imperfect rawness that serves as a symbolic starting point for founder Sophie Pearce, from which she brings spaces into clear form and function with intention and instinct\u2014one of the most important pillars of her approach. Chapter What are the origins of B\u00e9ton Brut, and how has the gallery&#8217;s philosophy evolved since its founding [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10019121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[336,477,348],"tags":[340,346,347],"class_list":["post-10019129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-interior-design","category-latest","tag-interieur-design-en","tag-portfolio-en","tag-print-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts\/10019129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/comments?post=10019129"}],"version-history":[{"count":0,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/posts\/10019129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/media\/10019121"}],"wp:attachment":[{"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/media?parent=10019129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/categories?post=10019129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chapter.digital\/en\/wp-json\/wp\/v2\/tags?post=10019129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}